Target Audience

When creating my radio show, it will need to be for a specific audience to maximise listeners. I will need to think about the following:

1. Age (range in particular)
2. Gender (Male, female or both)
3. Topic (i.e. music genre, comedy, topics of discussion etc.)

With these in mind, I will need to choose a relevant aspect of these to create a radio jingle that would be listened to by my target audience.

I have decided that my taget audience will be for people interested in sport topics. It will be for both genders, and the age range will be from 20-60, so quite a big range as there will be quite a few people interested and that fit into this niche. With this in mind, I will create a radio jingle and show which is relevant to these aspects and will therefore be what my target audience requires.