Radio Jingle 1

For my first radio jingle, I have decided to analyse 'The Bhangra Mixtape', a punjab radio session found here. I chose this because it is not something that I would choose to listen to and therefore it is slightly less conventional than something from Radio 1.

This starts off with an introduction from a voice-over, with a steady beat and instruments that you would expect to hear in an Asian city, already setting the scene for what is to come from the show. With this in mind, it is an easier task to continue the theme for the presenter as the audience are tuned in for this genre of music. After this introduction, it goes into a very punjab-orientated jingle, with a high-pitched string instrument widely associated with India or other Asian countries, yet with a piano in the background which brings the jingle into a modern England with a smooth bluesy feel. Cue radio noise mixes and we have the finished article, as the presenter (Sonny Ji) comes in after 28 seconds. The jingle fades but is still a part of the radio as it plays in the background as Sonny Ji starts talking. The jingle stops as the first track is played.

As I have never listened to this radio show before, I would not be able to tell this jingle from a tune in a Bollywood scene, and therefore I feel that this jingle is not original or distinctive enough. Even after listening to it now, I feel that I would not be able to tell it apart from any other punjab-related theme. This jingle creates an Asian feel via the instruments used and the techniques of playing (these being the rhythm, notes played and how they are played).

Overall I feel that this jingle serves it's purpose (introducing an Asian radio session) however I don't believe that it is catchy enough for people to walk down the street whistling the tune.