Target Audience

When creating my radio show, it will need to be for a specific audience to maximise listeners. I will need to think about the following:

1. Age (range in particular)
2. Gender (Male, female or both)
3. Topic (i.e. music genre, comedy, topics of discussion etc.)

With these in mind, I will need to choose a relevant aspect of these to create a radio jingle that would be listened to by my target audience.

I have decided that my taget audience will be for people interested in sport topics. It will be for both genders, and the age range will be from 20-60, so quite a big range as there will be quite a few people interested and that fit into this niche. With this in mind, I will create a radio jingle and show which is relevant to these aspects and will therefore be what my target audience requires.

Radio Jingle 3

For my third and final jingle, I have chosen Adam and Joe from Radio 6 music. Again, I have never heard of this radio show and so I have a completely unbias opinion of their jingle, which can be found here. I don't know what sort of music they play as their jingle does not really shed any light on this fact.

The recording starts with a song from 'The View', and the jingle itself can be heard from 1.40 into the show. This is a very different jingle to the others I have analysed earlier. Instead of it being a musical interlude, the main focus of this jingle is the 'singing'. It is a very unconventional approach to a jingle and I don't particularly like this format as it can very quickly annoy me. Just listening to the 10-odd seconds it was on for started to annoy me, however it is a very distinct jingle and therefore will be isntantly recognisable. The jingle itself seems very old-fashioned yet comical, or at least tries to be. From this jingle, all I can guess is that this radio show is going to be quite silly and annoying for the listener, depending on how often the hosts talk. I cannot tell anything about what sort of music they play (if any) or if the show will appeal to me as the listener or to a more niche audience.

Having never heard this jingle before, it came as a surprise to me that it would be so different in many ways. I did not find out much about this radio show from the jingle, unlike the Gilles Peterson or Sonny Ji jingles.

Overall I fel that this jingle is good in terms of being recognisable, however it is not as good for listeners who are wondering what sort of show it is going to be. If I were to hear this jingle now, I would know who's radio show is about to be broadcast which is a good thing for a jingle to be able to do.

Radio Jingle 2

For my second jingle, I have chosen the Radio 1 host Gilles Peterson who plays a variety of genres from Hip Hop to Blues. His session can be found here. I chose this DJ because he is one of the few Radio 1 DJ's that I haven't heard and therefore this jingle is a new experience for me.

The recording starts with a warning about strong language, which is not normally heard on a radio programme, however this is broadcast at 2.00 am and so there shouldn't be too many complaints. There are then 3 voices, these being two females and a male, singing the name 'Gilles Peterson' in a jazzy, broadshow-esque way. Cue the saxophone and drums, as a very classy, sophisticated tune is played, again creating a broadway show feel about the jingle. This tune sets the scene for what type of show it will be, and, as a first time listener, I get the feeling it will be very jazzy and classy, as though intended for people driving late at night as a calming session.

Again, I have never heard this jingle before, yet it strikes me as the sort of show that I wouldn't mind listening to, unlike the punjab show earlier. When I heard this jingle I got the impression that it would be a very easy-listening show and, as it is broadcast at 2.00 am then it would be an ideal type of show for weary listeners.

Overall I thought that this jingle has been very well composed and the time of broadcast has been thought about. It is a very catchy tune and it sets the scene well for what is to come, and so I feel that it is a well-thought out jingle.

Radio Jingle 1

For my first radio jingle, I have decided to analyse 'The Bhangra Mixtape', a punjab radio session found here. I chose this because it is not something that I would choose to listen to and therefore it is slightly less conventional than something from Radio 1.

This starts off with an introduction from a voice-over, with a steady beat and instruments that you would expect to hear in an Asian city, already setting the scene for what is to come from the show. With this in mind, it is an easier task to continue the theme for the presenter as the audience are tuned in for this genre of music. After this introduction, it goes into a very punjab-orientated jingle, with a high-pitched string instrument widely associated with India or other Asian countries, yet with a piano in the background which brings the jingle into a modern England with a smooth bluesy feel. Cue radio noise mixes and we have the finished article, as the presenter (Sonny Ji) comes in after 28 seconds. The jingle fades but is still a part of the radio as it plays in the background as Sonny Ji starts talking. The jingle stops as the first track is played.

As I have never listened to this radio show before, I would not be able to tell this jingle from a tune in a Bollywood scene, and therefore I feel that this jingle is not original or distinctive enough. Even after listening to it now, I feel that I would not be able to tell it apart from any other punjab-related theme. This jingle creates an Asian feel via the instruments used and the techniques of playing (these being the rhythm, notes played and how they are played).

Overall I feel that this jingle serves it's purpose (introducing an Asian radio session) however I don't believe that it is catchy enough for people to walk down the street whistling the tune.