Radio Jingle 3

For my third and final jingle, I have chosen Adam and Joe from Radio 6 music. Again, I have never heard of this radio show and so I have a completely unbias opinion of their jingle, which can be found here. I don't know what sort of music they play as their jingle does not really shed any light on this fact.

The recording starts with a song from 'The View', and the jingle itself can be heard from 1.40 into the show. This is a very different jingle to the others I have analysed earlier. Instead of it being a musical interlude, the main focus of this jingle is the 'singing'. It is a very unconventional approach to a jingle and I don't particularly like this format as it can very quickly annoy me. Just listening to the 10-odd seconds it was on for started to annoy me, however it is a very distinct jingle and therefore will be isntantly recognisable. The jingle itself seems very old-fashioned yet comical, or at least tries to be. From this jingle, all I can guess is that this radio show is going to be quite silly and annoying for the listener, depending on how often the hosts talk. I cannot tell anything about what sort of music they play (if any) or if the show will appeal to me as the listener or to a more niche audience.

Having never heard this jingle before, it came as a surprise to me that it would be so different in many ways. I did not find out much about this radio show from the jingle, unlike the Gilles Peterson or Sonny Ji jingles.

Overall I fel that this jingle is good in terms of being recognisable, however it is not as good for listeners who are wondering what sort of show it is going to be. If I were to hear this jingle now, I would know who's radio show is about to be broadcast which is a good thing for a jingle to be able to do.